People get confused on e-marketing, eMarketing and email-marketing. So here I am going to tell you what it is all about. So, no need to be confused. E-Marketing means electronic marketing. But sometimes people called it as e-mail marketing. But these are not the same.
It is a process of promoting products and services on the internet. Its latest name is known as direct marketing, which is also known as virtual marketing. E-marketing is the combination of two words “E” & “Marketing”, in which E means Electronic using electronic media and Marketing refers to activities a company undertakes to promote the buying or selling of a product or services.
E-Marketing not only includes marketing on the internet but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect business to their customers. The E-Marketing allows relational exchanges in digital networked and interactive environments.
Types of E-Marketing
There are several ways in which companies can use the internet for marketing. Some ways of e-marketing are as follows,
- Article Marketing
- Affiliate Marketing
- Video Marketing
- e-mail Marketing
- Digital Marketing
- Social Media Marketing
Features of E-Marketing
1. Cheap and Valuable:
It is cheaper than traditional marketing. Of course, if you compare its cost with respect to traditional media such as newspaper, magazine, hooding’s, posters, then it is much cheaper and efficient you can reach a wide range of audience with very limited resources.
2. 24x7x365 Approach:
It works 24 hours a day, 7 days a week & 365 days of the year. It doesn’t matter whether you are homesick, sleeping, driving or attending a casual meeting; but e-marketing is always hard at work.
3. Workflow feature:
This feature can help you engage with different leads based on their position in the purchaser journey. You should be able to get info on prospects from landing pages, email, and social media.
4. The features of internet marketing also include effective sales promotion activities, a complete description of the products, company, prices, offered services, use and many more.
Advantages of E-Marketing
- Much better return on investment from than that of traditional marketing as it helps increasing sales revenue.
- E-marketing means reduced marketing campaign cost as the marketing is done through the internet.
- Fast result of the campaign as it helps to target the right customers.
- Easy monitoring through web tracking capabilities helps make e-marketing highly efficient.
- Using e-marketing, viral content can be made which helps in viral marketing.
- It is less risky. When your cost is zero and the instant rate is high; then what one has to lose. No risk at all.
- Increased ability to measure and collect data.
- Faster response to both marketers and the end-user.
Why E-Marketing is so important?
It gives the marketing process many unique and needed benefits. The super-powerful benefits of e-marketing are like it can connect to the entire globe in seconds, whether they can promote, advertise or sell products or services.
It also offers the ability to work from home. It helps in operate a business from anywhere and give the ability to compete with much larger companies. E-Marketing is a low cost when compared to conventional marketing methods. So it is very easy, secure, beneficial and important for your business.
5 Websites which are used for E-Marketing
There are a number of websites that can be used for e-marketing & help your business to grow and can promote your products and services. But, some important 5 websites that are widely used for e-marketing are as follows,
YouTube.com is a popular online video-sharing platform and helps in video marketing. It allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos.
By this, you can create your own company video or your product videos and upload it on YouTube so that your target customers can see it. Nowadays it is the best platform to influence people and do the promotion of your products.
Facebook.com is an online social media and social networking service platform. It is a very secure and popular platform that you can use it for the promotion of your products and services. You have to just create a profile revealing information about yourselves.
After that, you can able to post text, photos and multimedia which can be shared with any other users that have agreed to be your “friend”, or, with a different privacy setting, with any reader.
As a company, you can also build your own pages, use various embedded apps, join common-interest groups, buy and sell items or services on Marketplace, and receive notifications of your Facebook friends’ activities and activities of Facebook pages you follow. Here also the engagement rate is very high and you can also promote your products locally in a quick & efficient way.
It is an American photo and video sharing social networking service owned by Facebook. It allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a feed.
It has also a very large number of audiences, actually, it is the platform of young people (age between 18 – 40) and you can find most of the young ones. If you are offering a product specially for the youths/young generations, then it is the best platform that you can fetch your target customers and promote your products easily.
It is also the best platform for e-marketing. Twitter is a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily worldwide.
Twitter can be used to receive news, follow high-profile celebrities, or stay in touch with old high school friends. By this, you can easily promote your respective products or services by posting daily content on it and stay updated.
LinkedIn is also an American business and employment-oriented online service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs, marketing of products and used for promotional activities.
As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn is a professional website basically for students, job seekers, professionals, companies (whether small, medium or large) NGOs, Start-ups etc.
It is also a helpful e-marketing website, through which you can promote your products. You can also hire professionals for your business and can promote your company page effectively.
Thanks for reading.
Stay home, stay safe in this COVID-19 pandemic. If you like our content then do a comment below and don’t forget to share with your friends. If you want to view/read more like this on Questions hub, then just click here.