The link building strategy that we are going to discuss in this article is not going to work for every website. The success of the strategy depends on the niche and type of content you have.
But if you can implement it successfully, then it will be very beneficial for your site. You know, there are many things that you can do to improve your organic ranking.
You can also use Google 200 Ranking Factors if you want to improve your ranking. But there are 8 things you should never do. Make sure that your SEO strategy is always improving & following best practices by avoiding these mistakes.
Here I am sharing those pointers that I have learned from my personal experience so that you may not repeat that mistakes and be successful in your blogging career. So, let’s begin!
Your Site’s Homepage & Inner Pages
Your home page and inner pages are the most important pages on your site. They’re the gateway to your content and how people navigate your site.
The first thing to keep in mind is that they need to be a great experience for visitors. You want them to feel good about visiting you, whether that’s through a sense of trust, beautiful graphics or just feeling like they’re in the right place.
You also want to make it easy for visitors to find what they’re looking for. The goal of these pages is to satisfy the needs of your target audience and increase conversion rates.
So never add such content on your home page which has no value and only decoration. Add relevant content so that your users can understand from the gate what your website is about.
Your Site’s Outbound Links
You should always link to blogs and articles on your site. This will improve the SEO of your site and it will also establish you as a thorough leader in your field.
It will also draw visitors to read the articles you have linked to–after all, your visitors are in the same boat as you are, trying to learn more about blogging.
The best way to create outbound links is by finding popular articles in your industry, reading them and then linking back to them with a paragraph or two of commentary.
People love when they can get insight into an article straight from the source. So, the lesson is – Never add such outbound links which are not related to your niche or the content. This will create a negative impact on your rankings.
Content marketing is the process of developing and sharing relevant and valuable content to other websites so that it can drive traffic to your website and generate leads.
Developing a strategy for content marketing will take time but the payoff is well worth it. A great strategy will help you create a consistent flow of high-quality, relevant content.
Your content should always be relevant to what people are searching for on google. It’s not enough to just create content, there needs to be a plan in place that includes keywords, SEO, social media and more.
So, always share & publish your valuable content to those websites which have some authority and are in the same niche. For example, if your website is about health then try to find a health-related website for content marketing.
Never forget to share the published link (Content Marketing Link) to your social media channels for link syndication.
Never do over Social Media Marketing (SMM)
Social media is the most powerful tool in your digital marketing arsenal. Brands that don’t know how to market on social media are going to struggle.
The first step to creating a successful social strategy is selecting the networks you want to target. You don’t need to be on every single platform possible because it will just spread you too thin and make your content diluted.
Instead, pick three or four platforms that align with your brand and target audience and focus your efforts on them. Don’t overshare your website links in the name of backlinks to different social media channels.
Somehow it will leave a bad impact and may harm your rankings. Only share one or two links per day to relevant channels where you think that your users will find it beneficial and take advantage of it.
Part of the success of any website is how easy it is to use on mobile devices. Mobile optimization is not just about making your site responsive to allow for easy viewing on mobile devices.
It’s about creating content that will entice mobile users to read or even download an app. This is why it’s important for companies to include “mobile” in their marketing messages.
When you consider that more than 50% of internet users are now using mobile devices, it should be a priority for all content creators/marketers/bloggers to optimize their websites for this growing segment.
If your large audience is on mobile as compared to desktop & tablet, then keep an eye on mobile optimization and its relative speed. Weekly check your search console to find out the mobile errors and try to fix them up.
Never Forget About the Title of your Page
A good title is the best way to make sure your post will be searchable on any social media platform. It’s what people see when they are scrolling through their feed & it’s the first thing they will click on if they want to read more.
The title should be clear and concise, while also giving a sense of what the post is about. This is a fine balance that can only be mastered with practice and experience.
The title of your page is what viewers see before they click on your link to get to your content. It’s the panel at the top of the browser window that says “What’s happening?” or “New post!”
But don’t just settle for a title that feels appropriate. Your title should be catchy and interesting enough to get a viewer to click on your link. The first impression is everything, so make it count!
Never use Meta Keywords that are not relevant to your content
A meta keyword (in HTML) is a word or phrase that tells search engines what your web page is about.
A meta keyword is an important SEO factor and it will have a significant effect on how many visitors click through to your site. Do not use keywords that do not apply to your content and you’ll be good.
Never Focus on Search Engine Optimization Alone
A website should be designed with a holistic approach to web marketing. Websites are the only form of marketing that consumers can visit at any time.
So, it is essential to make sure the site is easy to navigate and find relevant content. Some key areas one has to track for web optimization are,
- Proper Navigation
- No Orphan Pages
- Page Speed Index
In this article, we’ve provided you with a list of 8 things you should never do while trying to improve your organic search rankings & keep an eye on it.
When it comes to SEO, there are no shortcuts and only through hard work and patience will you be able to achieve real results that last.
We hope these tips have been helpful! If there is anything else we can do for you, please let us know by commenting below. Have a nice day!!
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